Section 2: Beneficial Electrification End-Use Applications

Transportation Electrification

Part 2: EV Consumer Options

 Electric Vehicle Options

All images courtesy of each vehicle’s manufacturer

  • Ford F-150 Lightning

    America’s best selling model goes electric

    Range: 230 mi, 320 mi

    Cost: Starting at $55k (fleet trim)

    Release date: 2022

  • Rivian R1T

    First Electric Pickup to market in 2021

    Range: 270 - 410 mi

    Cost: Starting at $69k

    Release date: 2021

  • Chevrolet Silverado EV

    Chevy’s answer to the hot electric truck market

    Range: 393-450 mi

    Cost: Starting around $73k

    Release date: 2023

  • GMC Electric Sierra

    Full Size luxury pickup

    Range: 400 miles

    Cost: Potentially starting around $80k

    Release Date: 2024

  • Chevy Blazer EV

    Chevy’s Blazer goes electric

    Range: 280-325 mi

    Cost: Starting at $45k

    Release date: 2024

  • Tesla Model Y

    Best selling vehicle in the world and America’s best Selling EV

    Range: 260, 310 mi

    Cost: Starting around $44k

    Release date: 2021

  • Dodge Ram Rev 1500

    Dodge is electrifying the Ram with best in class towing (14k lbs.) and range

    Cost: tbd

    Range: 350, 500 mi

    Release date: late 2024

  • Rivian R1S

    7 passenger SUV

    Range: 316 - 400+ miles

    Cost: Starting around $75k

    Release Date: 2022

  • Ford Mustang Mach-E

    Ford’s 1st electric SUV is making a splash

    Range: 224-312 mi

    Cost: Starting at $40k

    Release date: 2021

  • Kia EV 9

    3 row, 7 passenger SUV

    Range: 230, 270, 304 mi

    Cost: Starting at $55k

    Release date: late 2023

  • Rivian R2

    Rivian’s highly anticipated affordable SUV

    Range: 300 mi

    Cost: Starting at $45k

    Release date: 2026

  • Chevy Equinox EV

    Chevy’s affordable crossover

    Range: 250-320 mi

    Cost: Starting at $35k

    Release date: 2024

  • Rivian R3

    Rivian’s Sporty Crossover

    Range: 300 mi

    Cost: Starting under $40k

    Release date: Potentially 2027

  • Jeep Recon

    Range: 370 mi

    Cost: Starting around $60k

    Release date: Late 2024

  • Tesla Cybertruck

    Tesla’s post-apocalyptic pickup

    Range: 320 mi

    Cost: Starting at $80k

    Release date: 2023

  • Dodge Charger Daytona

    Dodge pulls out in front of the electric muscle car race

    Range: 260, 317 mi

    Cost: Starting around $50k

    Release date: 2024

  • VW ID Buzz Microbus

    VW’s modern take on the iconic VW bus, 3 row, 7 passenger van

    Range: 260 mi

    Cost: Starting around $50k

    Release date: late 2024

  • Volkswagen ID 4

    VW’s newest take on “the people’s car”

    Range: 210-275 mi

    Cost: Starting at $39k

    Release date: 2021

  • Tesla Model 3

    Tesla’s most affordable model

    Range: 272-340 miles

    Cost: Starting around $35k

    Release date: 2017

  • Hyundai Ioniq 5

    Fastest Charging EV in 2022: 10-80% fast charge in 18 minutes

    Range: 220-303 miles

    Cost: Starting around $41k

    Release date: 2022

  • Kia EV 6

    Fastest Charging EV:: 10-80% fast charge in 18 minutes (Ioniq 5 cousin)

    Range: 232-310 mi

    Cost: Starting around $42k

    Release date: 2022

  • Subaru Solterra

    Forrester like electric SUV

    Range: 225 mi

    Cost: Starting at $45k

    Release date: 2022

  • Jeep Wagoneer S

    Luxury 3 row SUV

    Range: 400 mi

    Cost: Starting around $80k

    Release date: 2025

  • Volvo EX 90

    Luxury 7 seat SUV

    Range: Around 300 mi

    Cost: Starting around $78k

    Release date:2024

  • Volvo EX30

    Volvo’s affordable hot hatch

    Range: 265-275 mi

    Cost: Starting at $35k

    Release date: 2024

  • Honda Prologue

    Range: 273, 296 mi

    Cost: Starting around $47k

    Release date: 2024

  • Nissan Ariya SUV

    Nissan’s long awaited crossover

    Range: 265, 304 mi

    Cost: Starting around $40k

    Release date: 2023

  • Nissan Leaf

    America’s original affordable EV

    Range: 150-215 miles

    Cost: Starting around $28k (150mi range)

    Release date: 2011 gen1 2018 gen 2

  • Toyota BZ4X

    Crossover SUV

    Range: 222, 252 mi

    Cost: Starting at $43k

    Release date: 2023

  • Hyundai Ioniq 9

    3 row SUV

    Range: 300 mi

    Cost: Starting around $55k

    Release date: 2024

  • Cadillac Lyriq

    American Luxury

    Range: 314 mi

    Cost Starting at $57k

    Release date: 2022

  • Volvo EX40

    Range: 293

    Cost: Starting around $54k

    Release date: 2021 (XC40 Recharge), rebadged as EX40 in 2024

  • Audi Q4 e-tron

    Luxury SUV

    Range: 260 mi

    Cost: Starting around $55k

    Release date: 2021

  • Tesla Model X

    Luxury 3 row SUV

    Range: 335

    Cost: Starting around $88k

    Release date: 2016

  • GMC Hummer

    1000hp supertruck

    Range: 330 miles

    Cost: Starting at $96k

    Release date: late 2021

  • GMC Hummer SUV

    Range: 250-314 mi

    Cost: Starting around $78k

    Release date: 2023

  • Cadillac Escalade IQ

    Cadillac redefines their luxury lineup

    Range: 450 mi

    Cost: Starting around $99k

    Release date: 2025

  • Polestar 2

    Range: 270-320 mi

    Cost: Starting around $50k

    Release date: 2021

  • Polestar 3

    Range: 280, 315 mi

    Cost: Starting at $73k

    Release date: 2022

  • Tesla Model S

    Luxury Sedan

    Range: 360, 400 mi

    Cost: Starting at $75k

    Release date: 2012

  • Hyundai Kona EV

    Affordable subcompact crossover

    Range: 200-260 miles

    Cost: Starting at $32k

    Release date: 2019 (gen 1) 2023 (gen 2)

  • Kia Niro EV

    Range: 250 miles

    Cost: Starting around $40k

    Release date: 2019 (gen 1) 2023 (gen 2)

  • Chevy Bolt EV

    Affordable hatchback

    Range: 260 miles

    Cost: Starting around $31k

    Release date: 2016, production ended Q4 2023. Updated Bolt coming potentially in 2025

  • Chevy Bolt EUV

    Affordable sub-compact crossover

    Range: 247 miles

    Cost: Starting around $33k

    Release date: 2021, production ended Q4 2023. Updated Bolt coming potentially in 2025

  • Lucid Air

    American made luxury sedan with 520 mi range is the longest range EV for sale

    Range: 406-520 miles

    Cost: Starting at $77k

    Release date: 2021

  • Lucid Gravity

    Range: 440 mi

    Cost: Starting around $80k

    Release date: late 2024

  • Jaguar I-Pace

    Luxury SUV

    Range: 246 mi

    Cost: Starting around $72k

    Release date: 2020

  • Porsche Taycan

    Porsche’s best selling model

    Range: 227 miles

    Cost: $81-189k

    Release date: 2021

  • Porsche Macan

    Porsche’s popular Macan goes electric

    Range: Around 300 mi

    Cost: Starting around $80k

    Release date: 2024

  • Porsche Cross Turismo

    Porshce’s electric crossover SUV

    Range: 215

    Cost: Starting at $93.7k

    Release date: 2021

  • Polestar 4

    Range: 270 mi, 300 mi

    Cost: Starting around $60k

    Release date: 2024

  • Polestar 5

    Range: 300 mi

    Cost: Stating around $100k

    Release date: 2024

  • Audi Q6 e-tron

    Range: Around 300 mi

    Cost: Potentially starting around $60k

    Release date: 2024

  • Audi Q8 e-tron

    Range: 285 mi

    Cost: Staring at $74k

    Release date: 2023

  • Audi e-tron GT

    Luxury sport sedan

    Range: 240 miles

    Cost: Starting around $106k

    Release date: 2019

  • VW ID 8

    Affordable 7 passenger SUV

    Range: tbd

    Cost: tbd

    Release date: tbd

  • Genesis GV 60

    Affordable Luxury Crossover SUV

    Range: 235-294 mi

    Cost: Starting at $52k

    Release date: 2022

  • Genesis GV 70

    Luxury crossover SUV

    Range: 236 mi

    Cost: Starting at $66k

    Release date: 2023

  • BMW I4

    Range: 256-307 mi

    Cost: $52k

    Release date 2022

  • BMW IX

    BMW’s crossover SUV

    Range: 217, 307 mi

    Cost: Starting around $87k

    Release date: 2022

  • Mercedes EQB

    Range: 220-245 mi

    Cost: Starting around $53k

    Release date: 2022

  • Mercedes EQE

    Mercedes E Class goes electric

    Range: 235-307 mi

    Cost: Starting around $75k

    Release date: 2022

  • Mercedes EQS

    Electric S class luxury

    Range: 285-352 mi

    Cost: Starting around $104k

    Release date: 2022

  • Mercedes EQG

    Electric G Wagon

    Range: around 300 mi

    Cost: Potentially starting around $150k

    Release date: 2025

  • Lexus RZ450e

    Lexus’ first electric crossover

    Range: Around 200 mi

    Cost: Starting at $64k

    Release date: 2022

  • Dodge Ram Promaster EV

    The Promaster goes electric

    Range: 160 mi

    Cost: Starting around $86k

    Release date: 2023

  • Ford E-Transit 350

    Ford’s trusty E Transit goes electric

    Range: 160 mi

    Cost: Starting at $46k

    Release date 2022

  • Mercedes eSprinter

    The Sprinter goes electric

    Range: around 200 mi

    Cost: Starting around $73k

    Release date: 2023

  • Vinfast VF9

    7 seat, 3 row SUV

    Range: 291, 330 mi

    Cost: Starting at $79k

    Release Date: 2023

  • Vinfast VF8

    Range: 243-264 mi

    Cost: Starting around $43k

    Release date: 2023

  • Jeep Wrangler Magneto EV

    An American Icon goes electric

    Range: tbd

    Cost: tbd

    Release date: tbd

  • Chrysler Airflow

    Crossover SUV

    Range: 350 miles

    Cost: tba

    Release date: Potentially 2026

  • Ford Explorer EV

    Range: tbd

    Cost: tbd

    Release date: Potentially 2026

  • Lincoln SUV

    Similar in size to Lincoln Aviator

    Range: tbd

    Cost: tbd

    Release date: Potentially 2026

  • Mini Aceman

    Range: Potentially around 200 mi

    Cost: Potentially starting around $33k

    Release date: Potentially 2025-26

  • Fiat 500e

    Fiat’s city car is reintroduced to the US market in 2024

    Range: 150 mi

    Cost: Starting around $34k

    Release date: 2024

  • VW ID7

    Range: Around 316 mi

    Cost: Starting around $63k

    Release date: 2024

  • Hyundai Ioniq 6

    Range: 360 mi

    Cost: Starting around $43k

    Release date: 2023

  • Acura ZDX

    Range : 278-313 mi

    Cost: Starting at $64k

    Release date: 2024

Calculate EV Fuel Savings

Market Outlook: Electric Vehicles

Electric pickups and SUVs are coming on strong. Rivian’s R1T was first to market in September 2021. Ford Motor’s fully electric pickup truck, the F-150 Lightning, began customer deliveries in spring 2022. The fleet model starts at $40,000. Tesla’s Cybertruck, with up to 500 miles of range, is set for a 2023 release and is estimated to come to market at cost parity with internal combustion engine (ICE) equivalents.

Electric vehicle (EV) adoption will expand rapidly in the next 5-10 years. Most automakers are now putting the vast majority of their investments into EVs, which will lead to big changes in consumer choices.

Costs have fallen rapidly, underpinned by plunging battery prices and increased production efficiency. Soon, a number of vehicle classes will be at cost parity with ICE vehicles due to falling battery costs. Cost parity will rapidly drive what some experts refer to as a tipping point for EV adoption.

EVs Offer Significant Load Growth Benefits

Electric vehicles offer utilities opportunities for increased revenue just like other forms of electrification. Controllable load is an exceptional type of load growth to harness as it can help to mitigate peak capacity issues.

  • One household purchasing an electric pickup or SUV can increase its energy use by 68%

    * Based on national average home energy use of 30 kWh/day and adding one electric truck/SUV driven 15,000 mi/yr per vehicle, which would require an additional 20.5 kWh/day

  • Scaling this calculation to 1,000 homes in a service territory is an increase of 625 MWh/month

Electric Vehicle Education

Forth Mobility staff conducting outreach to drivers at Portland International Airport. Photo Credit: Forth

While offerings for rural America like electric pickups and SUVs are coming on strong, there is still an education gap surrounding EVs. The utility can act as a trusted source to help inform utility staff, the general public and fleet customers.

Annual meetings, parades, and community events offer great opportunities for the utility to showcase electric offerings. In particular, “Ride and Drives” are an important tool the utility can deploy to help demonstrate the benefits of EVs to customers. Ride and drives can also provide the opportunity for the utility to build relationships with auto dealers and perhaps further incentivize sales.

Collaborating with auto dealers in and around the utility service territory is an important strategy to help inform customers and potentially provide sales or vehicle incentives. Section 4’s TE Program Framework (coming soon) will dive deeper into the details describing how to plan and implement successful Ride and Drive events to help inform the utility’s customers.

For additional information, see Section 5: Marketing

 

Electrification Goes Beyond Cars and Trucks

Harley-Davidson LiveWire. Photo Credit: Harley-Davidson

Back-country enthusiasts, urban commuters, and road trippers are all getting a taste of electrification.

Other electric vehicle options include motorcycles, dirt bikes, Ebikes (commuters, kid carriers to mountain bikes and some that blur the motorcycle line), snow mobiles, side by sides / Utility Task Vehicles (UTVs), RVs, boats, and jet skis.

 Additional Resources